Stubb's Our Story

The Stubb's Story

Fifty years ago, after feeding thousands as a mess sergeant during the Korean War, C.B. Stubblefield, known simply as “Stubb”, opened his own bar-b-q joint in Lubbock, TX. The ramshackle building soon turned into a hangout for local and touring country and blues legends who would stop by to play for a plate of their favorite bar-b-q. When Stubb later moved to Austin, he was urged by friends and patrons to sell his signature sauce. So using old whiskey bottles and jam jars, Stubb began hand-bottling his sauce for sale, corking each makeshift container with a jalapeño. While our bottling methods have changed, Stubb’s belief in legendary ingredients, hard work and careful craftsmanship remains the backbone of the company that proudly bears his name. We hope our sauces inspire you to create your own delicious dishes in celebration of the 50th anniversary of Stubb’s bar-b-q beginnings.

1931

March 7, 1931: Stubb's Birthday

Christopher B. “Stubb” Stubblefield is born in Navasota, Texas to a Baptist evangelist preacher and his wife. One of twelve children, Stubb’s family made a living picking cotton.

1931
1967

1967

Stubb in the Army

While serving in the Korean War, Stubb was a mess sergeant. His friends say the mess hall was the first real incarnation of Stubb’s Bar-B-Q. In 1967, Stubb was honorably discharged from the Army with two Purple Hearts. Afterward, he returned to Lubbock.

1968

Stubb's Bar-B-Q Opens in Lubbock

The first Stubb’s Legendary Bar-B-Q opened in Lubbock, Texas. The original building was small, only able to fit 75 patrons (though occasionally a few extra squeezed in to catch some live music). It was here that Stubb’s name first became synonymous with barbecue and blues.

1968
1985

1985

Stubb Leaves Lubbock

A series of events forced Stubb to close his doors in Lubbock. “Let’s put it this way, I got run out of Lubbock ‘cause I was broke, busted, and disgusted. I can’t fight the IRS with barbecue and sauce,” he told Texas Monthly.

1986

Stubb's Re-Opens in Austin

Not long after closing the original restaurant, Stubb reopened Stubb’s Legendary Bar-B-Q in Austin, Texas. The building was located off I-35 in Austin.

1986
1991

1991

Stubb Appears on Letterman

After Stubb’s friend Joe Ely took a bottle of Stubb’s Bar-B-Q Sauce with him to his performance on Late Night with David Letterman, Stubb himself was invited to the show. He cooked for the audience and crew; this was where he first told the world that his sauces were made with “Love & Happiness”.

1992

Stubb's Sauce in the Grocery Store

With recipes from the original Stubb’s Legendary Bar-B-Q restaurant, Stubb began selling his Bar-B-Q sauces in grocery stores. The first two Stubb’s flavors were Original and Spicy. At that time, Stubb was still making everything by hand using a 60 gallon cooker and a paddleboat oar to stir the sauce!

1992_5
1993

1993

Demand for Stubb's Sauce Increases

Eventually, Stubb couldn’t keep up with demand for his sauce and continue making it by hand. So, he sought out people who could still make it in small batches, but had a larger capacity for production. The story goes, Stubb was waiting in a conference room for these new folks to try and recreate his signature recipe when suddenly, he looked up from the table, sniffed the air and proclaimed joyfully, “That’s Stubb’s!”

1994

Stubb Sells Marinades

Stubb was out selling his sauces. He spent much of this year visiting tradeshows, where he cooked up buttermilk pies, black eyed peas and other fixings to help build his business and his name. Around the same time, Stubb came out with two marinades, one for chicken and one for pork, to make cooking even easier for folks at home.

1994
1995

1995

Stubb Passes Away

In May, Stubb left us to tend to the smoker in the sky, and now there’s some extra Love & Happiness looking out over barbecue lovers everywhere.

1996

Stubb's Austin Opens

Stubb’s Austin, the restaurant and music venue, opened at 801 Red River. Stubb had been very involved in the planning of the restaurant, but he left us too soon to see it completed.

1996
1998

1998

Stubb's Goes International

Stubb’s hops across the pond, spreading “Love & Happiness” to barbecue-hungry folks in England. Our marinades and sauces are now available in in the UK.

2004

Stubb’s Smokey Mesquite Introduced

Stubb’s Smokey Mesquite Bar-B-Q Sauce became available in stores. Since Stubb was an experimenter in the kitchen he would have encouraged the company to continue coming up with new recipes for Love & Happiness.

2004
2008

2008

Stubb’s Returns to Real Ingredients

With increased public interest in high fructose corn syrup, Stubb’s wanted to ensure that our products were consistent with C.B. Stubblefield’s original recipes. This lead us to a renewed commitment to using natural sweetners like sugar, brown sugar, and molasses. Around the same time, Stubb’s Honey Pecan Bar-B-Q Sauce, Hickory Bourbon Bar-B-Q Sauce and Texas Steakhouse Marinade were all released.

2010

Stubb's is Certified Gluten-Free

Love & Happiness have been in Stubb’s products since the beginning, but starting in 2010, Stubb’s products were certified gluten free, so just about everybody can enjoy Legendary Texas Flavor.

2010
2011

2011

Stubb's Goes Nationwide

Stubb’s tradition of sharing good barbecue with everyone continued as Walmart began selling Stubb’s products, allowing customers to find them nationwide. This year also marked the release of our new injectable marinades: Texas Butter and Chipotle Butter. These delicious marinades bring a warm, buttery taste that enhances the flavor of poultry, pork, or beef.

2012

Sweet Heat Bar-B-Q Sauce Introduced

Sweet Heat Bar-B-Q Sauce, a delicious balance of heat, brown sugar and molasses, hits store shelves. In addition, Stubb’s creates a new line of rubs formulated to enhance the flavor of each kind of meat: Bar-B-Q, Pork, Chicken, Beef and Steak.

2012
2013

2013

Stubb’s Label gets a new Authentic Look

Stubb believed, “We’ve got a very, very special thing here, dedicated to the people who love BBQ”. With that in mind, we redesigned the labels to harken back to Stubb’s roots and look more like the original handmade Stubb’s label.

2014

Stubb’s Cookin’ Sauces Make Dinner Real Good and Real Simple

Stubb loved making great food for people to enjoy. Stubb’s new Cookin’ Sauces let customers create quick, delicious meals using their own fresh ingredients with the Stubb’s bold sauce and spice packets to bring on the flavor.

2014
2019 - Stubb inducted to Barbecue Hall of Fame®

2017

Stubb’s continues its tradition of giving you authentic Legendary Texas Flavor with quality ingredients. Many of our Bar-B-Q Sauces, Marinades and Rubs are now labeled non-GMO project verified!

2018

Stubb’s 50th anniversary sauce merges two generations of Bar-B-Q experts – Stubb, and his grandson, Rocky. As a tribute to the legend himself, this sauce spreads Stubb’s “Love and Happiness” with rich, warm flavors like allspice, cinnamon and black pepper.

2018
2019 - Stubb inducted to Barbecue Hall of Fame®

2019

Stubb inducted to Barbecue Hall of Fame®

C.B Stubblefield joins the official ranks of BBQ royalty with an induction into the American Royal Association Barbecue Hall of Fame. A prestigious honor awarded to just three individuals a year, grandsons Rocky and Reggie Stubblefield accept on his behalf. Stubb’s legacy as a pitmaster and legendary BBQ maker continue to live on.