Prepare your grill for indirect hot heat cooking at 350°.
Open the beer and pour about 1/4 of it into a glass.
Rinse chicken thoroughly and pat dry. Season chicken with Rub, both inside and out, making sure to get between the skin and the breast meat for extra flavor.
Place the beer can into the beer can chicken holder and then slide the chicken cavity over the beer can. Cook the chicken at 350° for 1 1/2 to 2 hours or until it reaches an internal temperature of 180° (you can also prepare in an oven at the same temperature).
Let the chicken rest for five minutes before removing from the holder and carving.